In the heart of New Zealand’s furniture landscape lies a name that echoes with history, craftsmanship, and an enduring commitment to quality – Danske Mobler. As a second-generation family-owned and operated company, Danske Mobler has carved a niche for itself in the realm of home furnishings, creating a legacy that spans decades and resonates with an unwavering passion for design excellence.
Origins and Inspiration
Founded by Ken and Bente Winter, Danske Mobler’s tale begins with the immigration of this dynamic duo from Denmark to New Zealand during the transformative 1950s. Their rich heritage and profound connection to Scandinavian design laid the foundation for a remarkable journey that would see the birth of a furniture empire.
At a time when New Zealand was awakening to the allure of Scandinavian aesthetics, the timing was serendipitous. Ken’s deep-rooted experience in the Danish furniture industry perfectly aligned with the growing fascination for this timeless design philosophy. With ambition and vision in their hearts, Ken and Bente embarked on a journey that would see their dreams evolve into reality.
From Shed to Showroom
The story unfolded modestly, with Ken and Bente crafting furniture within the confines of a small shed in Titirangi, Auckland. Their commitment to impeccable craftsmanship and a meticulous eye for design quickly captured the attention of retailers nationwide. This growing demand paved the way for the opening of their first retail showroom on Symonds Street, Auckland, in 1962, marking the official birth of Danske Mobler.
As the 1960s embraced New Zealand with changing import regulations, a new chapter emerged. Danske Mobler, already at the forefront of design consciousness, seized the opportunity to cater to an increasingly discerning public. Their Symonds Street showroom became a beacon of inspiration, positioning them as the nation’s leading purveyor of aesthetically advanced yet moderately priced furniture.
A Sustainable Vision
Central to Danske Mobler’s ethos is a profound commitment to sustainability. With a keen understanding of the delicate balance between resource utilization and environmental preservation, the company endeavors to source wood products exclusively from sustainably managed forests. Certifications from renowned organizations like FSC, PEFC, and AFS validate their dedication to responsible sourcing.
Their New Zealand rimu, emanating from sustainably managed forests through the MAF Indigenous Forestry unit, exemplifies this commitment. Radiata pine and Accoya® wood, sourced from sustainability managed forests, find their way into Danske Mobler’s designs, contributing to a cycle of environmental consciousness and durability.
A Continuation of Excellence
Danske Mobler’s narrative is not just about furniture; it’s about a family’s dedication to creating enduring pieces that transcend trends and time. The torch has been passed to a new generation, with Ken and Bente’s son, Allan Winter, stepping in alongside his wife Kerry. Their leadership brings a seamless blend of tradition and modernity, ensuring that Danske Mobler continues to set standards in the ever-evolving world of design.
With over 45 years of history, Danske Mobler’s commitment to excellence, craftsmanship, and sustainability remains unwavering. Each piece of furniture bears the mark of a legacy, reflecting the pride in design, construction, and customer service that have been its cornerstones since inception.
Choosing Danske Mobler isn’t just about furnishing your home; it’s about embracing a narrative that celebrates heritage, artistry, and an enduring commitment to a sustainable future. In every piece, the story of Danske Mobler lives on, a testament to the power of passion, craftsmanship, and family values.